We print digitally for quick turnarounds and short runs, and with flexo and rotogravure for the most cost-effective pricing as you grow. Same Pantone-matched colour, whichever method fits your run.
Digital · quickestFlexo · most cost-effectiveRotogravure · premium at scale
Run-size finder
Find the right method for your run
Digital printing gets you to market fastest. Flexo and rotogravure bring your unit cost down as runs grow. Whichever you choose, you get faster lead times and the most competitive pricing structure in North America.
5k10k25k50k100k250k500k+
10,000 units: digital is usually the fastest and best-value choice.
Quickest turnaround
Digital
No plates and no setup, so artwork goes straight to press. Ideal for short runs, multiple designs, seasonal flavours and test launches.
No plate fees
Full CMYK + Pantone matching
Many SKUs in one order
Speed to shipValue at volume
Typically 5,000 to 25,000 units per design
Most cost-effective
Flexo
Flexographic plates are a one-time cost that pays off in a lower unit price on every bag, pouch and roll. Fast press speeds keep lead times short.
Low unit cost
Fast press speeds
Ideal for roll stock
Speed to shipValue at volume
Typically 25,000 to 250,000+ units
Premium print at scale
Rotogravure
Engraved cylinders lay down rich, photographic print with rock-steady colour over very long runs, at the lowest unit cost for high volumes.
Photographic detail
Consistent colour on repeats
Lowest cost at volume
Speed to shipValue at volume
Typically 250,000+ units and repeat orders
Quote my run Run sizes are typical guides. We quote the method with the lowest total cost for your quantities.
Under the hood
How each method works
Digital
How digital works
Prints straight from your file, like a very large, very precise office printer. There are no plates to make, so setup is quick and every design in a run can be different.
Flexo
How flexo works
Flexible photopolymer plates carry ink from an engraved anilox roller onto the film at high speed. Plates are a one-time cost per colour that pays back on every unit after.
Rotogravure
How rotogravure works
Your image is engraved into metal cylinders as tiny cells that hold ink. Cylinders cost more up front but last for very long runs with rich, consistent colour.
Compare
Digital vs. flexo vs. rotogravure
Digital
Flexo
Rotogravure
Setup
None: prints from file
Plates for each colour
Engraved cylinder for each colour
Plate or cylinder fees
None
One-time, per colour
Higher one-time cost
Best run length
Short runs and many designs
Medium to long runs
Very long and repeat runs
Unit cost
Higher, flat per unit
Lower as runs grow
Lowest at very high volume
Turnaround
Quickest
Fast
Longer setup, then very fast
Image quality
Sharp, full colour
Bold colour and solids
Rich, photographic, very consistent
Design changes
Easy, no new plates
New plates for changed colours
New cylinders for changed colours
Typical characteristics. The best method for you depends on quantity, number of designs, colours and timeline, so we quote the option with the lowest total cost.
INKCYANMAGENTALION GOLDKRAFT
Colour you can count on
Pantone matched, proofed every time
We use the Pantone Matching System so your colours stay consistent across pouches, tubes, labels and cartons, and from one reorder to the next.
Digital, flexo or rotogravure: which should I choose?
Choose digital for the quickest turnaround, short runs and multiple designs, since there are no plates to make. Choose flexo for the most cost-effective unit price on medium and long runs. Rotogravure suits very large, repeat runs that need premium image quality and the lowest unit cost at volume.
Do you charge plate fees?
Not on digital printing. Flexo uses printing plates and rotogravure uses engraved cylinders, which pay off on longer runs through a lower unit price.
Can you match my brand colours?
Yes. We print with the Pantone Matching System so your colours stay consistent across pouches, tubes, labels and cartons.
Do I get a proof before production?
Yes. Every order starts with a dieline and a digital proof, and physical samples are available on request.
Can you help with artwork and dielines?
Yes. We supply dielines, set up label templates and review your artwork before it goes to print.
Can I start with digital and move to flexo later?
Yes. Many brands launch with digital printing, then switch their best sellers to flexo or rotogravure as volumes grow. We keep your colours consistent with Pantone references and proofs.
Will colours match between print methods?
We match to your Pantone references and proof every job. Each method reproduces colour slightly differently, so we review proofs with you when you switch methods.